Make today a celebration at Nothing Bundt Cakes

Phillip Brents

Wed June 25, 2014 2:42pm

It’s more like a bakery than a full-blown restaurant but there’s no denying that what’s inside is definitely lip-smacking delicious.
Nothing Bundt Cakes opened in the Eastlake’s Village Walk shopping center on New Year’s Eve. Business has been steady ever since.
“It’s been awesome, the community has welcomed us,” said director of marketing Samantha Mellor. “We’ve received a lot of requests for community events.”
The Eastlake shop is one of five in San Diego County. The company traces its origin 17 years ago to Las Vegas when friends Dena Tripp and Debra Shwetz fulfilled a lifelong dream of becoming entrepreneurs.
The first franchised shop opened in Poway eight years ago. Today, there are about 90 stores scattered throughout the United States.
“They’ve really taken off in the last eight years, taken off hugely nationwide,” Mellor noted.
The company’s concept specifically revolves around bundt cakes, which became popular in the United States in the 1960s when a “tunnel of fudge” bundt cake placed second in a bake-off contest sponsored by Pillsbury.
Nothing Bundt Cakes’ brand is hand-made from premium quality ingredients, including real eggs, real butter and real cream cheese. These are premium quality desserts.
The cakes are made fresh daily, on-site, in a kitchen behind the retail counter.
The shop includes a large selection of accessories ranging from cake decorations and candles to birthday sparklers and serving ware. But it is the brightly decorated cakes in the display case that catch the eye.
The individual cakes are priced by size. Bundt cakes come in eight-inch ($21-29.50) and 10-inch ($31-39.50) diameter serving sizes while a dozen bite-size bundtinis (think mini cupcakes) costs $20.50.
An eight-inch cake serves eight while a 10-inch cake serves 18. Tiered cakes (an eight-inch cake on top of a 10-inch cake, for instance, that serves 26) are also sold, as are single serving cakes called bundtlets ($4.49).
Cakes are sold decorated or frosted in a box. Bite-size samples are available at most stores.
Flavors include chocolate chocolate chip, pecan praline, white white chocolate, white chocolate raspberry, marble, red velvet, carrot, cinnamon swirl and lemon.
Chocolate chips, nuts, fruit pieces and fruit puree are baked into the cakes, which are frosted with the company’s signature cream cheese frosting. Chocolate chips in the red velvet cake often surprise customers.
One flavor is changed out every month to two months for variety. Seasonal flavors include strawberries amd cream (May-June), lemon raspberry (July-August), pineapple upside down (September) and pumpkin spice (October-November).
“We like to have something for everyone to enjoy,” Mellor said.
Specialty cakes are available for holidays and special events. “Easter is our first large holiday of the year,” Mellor said. “We noticed that Chula Vista is more family-driven, which is fantastic.” With a bakery on site, there isn’t much the store cannot provide to customers.
“Catering and weddings are large-type events we can accommodate,” Mellor explained. “We do large orders. We try to accommodate any number, even on short notice.”
However, a bit of advance notice does help on large orders, Mellor noted.  Mellor also said the company will accommodate walk-in orders. “If we don’t have something frosted, if a customer has five to ten minutes, we can get them something to take out the door,” she said.
A gluten free chocolate chip cookie flavor option is available in the bundtlet size.. However, for those with allergies, the company’s cakes may contain wheat, dairy, eggs, pecans, peanuts and other nuts.
Hours are Monday through Saturday from 9 a.m. to 8 p.m., Sunday from 10 a.m. to 6 p.m. Delivery options are also available.